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April Lunch Meeting - Strategic Marketing for HR Professionals
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Strategic Marketing for HR Professional - Presented by Jeff Tomschin

When: April 9th, 2019
11:30 AM
Where: Weber's Inn Restaurant and Hotel
3050 Jackson Ave
Ann Arbor MI
United States

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Strategic Marketing for HR Professionals


Even with significant education, credentials and experience, an HR professional won’t be successful without understanding and utilizing marketing strategies to influence and persuade others toward a goal.  All of us need to “market” at work, whether it’s pitching a project to the executive team, aligning a department around common objectives or recruiting a candidate to join your company.


In this presentation, you’ll learn marketing principles and strategies to better understand how you can sell your HR ideas and contribute to overall organizational performance and effectiveness.  This will include the Five P’s of Marketing and how marketing terminology can be translated for use within HR.  Real world examples of actual projects will be used to describe and explain the application of each marketing principle and strategy.   


Presenter:  Jeff Tomschin, President and CEO of PeopleMost



Jeff Tomschin has 25 years of experience overseeing all human resource (HR) management and organizational development (OD) efforts for US-based, international companies in the engineering, manufacturing and industrial services / MRO industries.  Jeff has been responsible for talent acquisition, retention, employee relations, training, development, compliance, safety, compensation and benefit design and administration for diverse, privately-held businesses within a wide array of markets including aerospace, defense, semiconductor, energy, automotive, security and automated equipment/robotics.  After many years in practitioner roles within the field of HR / OD (9 years at the C-suite level), Jeff now leads PeopleMost, a business consulting practice specializing in human resource strategies and solutions, as its President and Chief Executive Officer.  


As a past President of the Detroit chapter of SHRM (Society for Human Resource Management) and past Director of the state-wide Michigan Council of SHRM, Jeff led a large team of volunteers whose efforts resulted in record setting and award-winning performance over prior years.  Jeff is a part-time instructor of graduate level courses at Eastern Michigan University (EMU), sits on the College of Business Advisory Panel to the Dean, and reviews and edits professional articles submitted for publication in industry journals.  Jeff has served as a speaker and presenter for student and professional chapters of SHRM, various conference break-out sessions, and several college business courses.


Jeff holds a Master of Science in Human Resource Management and Organizational Development from EMU and a Bachelor of Arts in Communications from Truman State University.  He was recognized as an Outstanding Alumnus by EMU in 2015.


Jeff holds multiple professional certifications: GPHR (Global Professional in HR) and SPHR (Senior Professional in HR), both from the HR Certification Institute; SHRM-SCP (Senior Certified Professional) from SHRM; CCP (Certified Compensation Professional), CBP (Certified Benefits Professional), and GRP (Global Remuneration Professional), all from the WorldatWork Society.


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